HALIFAX, October 27, 2010 — Home improvements are popular in Atlantic Canada with 63 per cent of homeowners looking to renovate in the next two years, according to RBC’s 2010 Home Renovation Survey. Since 2008, almost three-quarters (72 per cent) of homeowners on the East Coast have completed renovations which is second only to Saskatchewan and Manitoba (both 75 per cent).
These are some of the findings of an RBC poll conducted by Ipsos Reid between September 17-22, 2010. The online survey is based on a randomly selected representative sample of 3,565 adult Canadian homeowners including 303 residents of Atlantic Canada. The results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample’s composition reflects that of the actual population according to Census data. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. An unweighted probability sample of 303 Atlantic Canada respondents, with 100 per cent response rate, would have an estimated margin of error of ±6 per cent, 19 times out of 20.